About Cephas
KPI and data infrastructure built for teams that need clarity, not guesswork.
Cephas Advisory Inc designs the metrics, pipelines, and dashboards that growing companies need before building a full in-house analytics organization.
Approach
Engineering rigor applied to business measurement.
We focus on the metrics leadership needs to understand performance and guide strategy.
We build data infrastructure that is clean, testable, and built to evolve with the business.
We turn raw data into dashboards, alerts, and reports that create real operating rhythm.
Who you will work with
Leadership that combines credentials with practical delivery.
Simon Chung
Founder & Principal
Simon Chung is a licensed Certified Public Accountant (CPA) in California, an Accredited in Business Valuation (ABV) professional, and a Certified in Financial Forensics (CFF) specialist. He helps leadership teams connect data to operating decisions through better KPI systems, dashboards, and strategic clarity.
Simon takes a hands-on approach to understanding each client's business model, goals, and constraints before designing the metrics and reporting infrastructure that matter most. His work is built on the principle that better measurement drives better decisions.
Simon received his Bachelor's Degree in Business Administration with a concentration in Accounting from California State University.
Professional Affiliations
- AICPA Board Member, Student Recruitment Committee
- AICPA Forensic & Valuation Services Section
- CalCPA Co-Chair, Forensic Services Section, Orange County Long Beach Chapter
- CalCPA Young Emerging Professionals Committee
Platform Expertise
Start the conversation
Ready to stop guessing?
Let Cephas Advisory design the KPI system, data pipelines, and dashboards your team needs to make faster, better decisions.